In a survey, the marketing research firm said Filipinos are the world’s most socially-conscious consumers, with many of them willing to pay a premium on products or services of companies that are responsive to social and environmental concerns.
Nielsen polled 30,000 consumers online in 60 countries in its latest Global Survey of Corporate Social Responsibility (CSR). The survey looked into which social issues were important for consumers, which segments were responsive to such issues, and how strongly they felt about a supplier’s social practices.
In the Philippines, 8 out of 10 respondents were willing to pay extra for products and services that come from socially-responsible companies. In Asia, Filipinos are trailed by Vietnamese, three-fourths of whom were likewise motivated to make a purchase based on such social concerns. — Full Story at Inter Aksyon —