Marketing can drive the major shift we need for sustainable business

When it comes to tackling the world’s most pressing environmental and social challenges, leading thinkers believe that a major shift in business is indispensable. Yet many believe that progress has stalled.

Who can be surprised? Are things really going to change in a corporate universe where $600bn (£370bn) a year is spent convincing people to keep consuming? Where the rising middle classes of India and China are mirroring the unsustainable consumption habits of the west and the ad industry is in lockstep with them? — Full Story at The Guardian

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