Nike blends sustainability and business intelligence

The importance of sustainable product sourcing among corporations is quickly becoming a subject past debate. The effects of climate change continue to be felt, consumers are growing more in tune with environmental issues and government regulations prohibiting practices that have negative impacts on the ecosystem have become increasingly stringent.

The question, then, is not whether companies should implement sustainable practices – the prevailing assumption is that they should. Rather, the real subject for consideration is exactly how they’ll integrate green manufacturing and sourcing strategies into their overall business models. At the core of this issue is the need to ensure that efforts to minimize environmental impact coincide with business cost reduction strategies. — Full Story at The Strategic Sourceror

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