2013 was a busy year for sustainability activities: more companies purchased more green energy, we saw advances in wind and solar penetration and efficiency, “natural capital” became a better defined and more prominent phrase, and environmental reporting continued to spread to more companies. At Microsoft we made progress as well – from signing our very first power purchase agreement for renewable energy, to developing novel software tools for ecosystem modeling, to improvements in how we manage and report our company’s carbon emissions, to expanding the types of offset projects we invest in. However, I can’t help but feel that we are still just scratching the surface.
As the chief environmental strategist at Microsoft, I am always interested in understanding not only where our partners and customers are investing today, but where they are hoping to invest in the coming years. For me, it’s an incredible opportunity to ensure that Microsoft continues to be on the leading edge of implementing sustainability in our own operations and with our partners around the world. As I look ahead to 2014, there are a handful of themes that we see taking shape that are likely to dramatically transform the role of ICT in sustainability – here’s the top five: — Full Story at Microsoft Green Blog —