Billboard powered only by wind and solar energy sets a new standard for responsible advertising across the globe
Ricoh Company, Ltd. (President and CEO: Shiro Kondo) today announced the completion of an eco-board that will be 100% eco-powered, located on the motorway which runs from London to London Heathrow airport, the gateway to Europe, United Kingdom. Solar- and wind-generated electricity will be stored and used to light the billboard. It will gain and store electricity for lighting from a private power generator that harnesses the energy of the sun and the wind. The billboard may not light up in poor weather because it receives no power supply from outside sources.
The eco-board in London will communicate the Company’s stance to promote “sustainable environmental management” that simultaneously conserves the environment and creates profit. They are part of a global project the Company is advancing with a focus on natural energy. 96 solar panels and five wind turbines will produce an average of 12,612 wh of electricity per day. However if there is insufficient wind or solar power, the sign may not light up; that is an eventuality Ricoh readily accepts. The Company previously installed an eco-board of this type, which lights up exclusively with solar-generated electricity in Times Square, New York, in April 2009. (The billboard made its debut in June 2010 following test lighting that began in April 2009.)
All employees of the Ricoh Group are united in their efforts to move forward with initiatives to lower the Group’s environmental impact, with the ambitious goal of reducing it to one-eighth of the Fiscal Year 2000 levels by 2050. The Group has been working aggressively to conserve energy with full use of natural energy in areas other than the eco-board. With the adoption of an eco-powered system for street lights at the Atsugi Plant in 1999 as a start, the Group introduced the system to the Numazu Plant for waste water treatment in 2006, and to a US production subsidiary for use at its office building in February 2011.
The European eco-board joins Ricoh’s solar powered billboard launched in Times Square, New York last year.
Ricoh’s Sustainability Ethos
The launch of the European eco-board marks the end of Ricoh’s global eco action month which saw employees globally take part in activities to support the company’s sustainability and biodiversity commitments as part of Ricoh’s endorsement of the annual United Nations World Environment Day on 05 June 2011. Ricoh has a strong history of sustainability and an environmentally responsible heritage which can be traced back to the company’s founder in 1936. With 23 operations in EMEA, Ricoh is focused on improving business processes to help customers increase their value in sustainability while reducing their environmental risk through smart products and ways of working. The company believes that it is the responsibility of every business to help protect the environment and using eco-boards ushers in a new era for its approach to advertising.
- Industry recognition: Ricoh was recognised as one of the world’s most ethical companies for the 3rd year in a row by the Ethisphere Institute for going beyond legal minimums, introducing innovative ideas to benefit the public and forcing its competitors to follow suit by consistently upping the ante for what it takes to be an ethical leader. Ricoh was also listed for the 7th consecutive year as one of the Global 100 Most Sustainable Corporations, recognising its development of innovative green offerings.
- Industry leadership: In the 1980s, Ricoh was the first company to introduce digital multi-functional devices to the market. These combined copier and fax functions or printer and scanner functions, reducing the need for multiple single-function devices. This resulted in significant reductions in costs and energy consumption.
- In 2005 Ricoh was the first company in the industry to introduce biomass plastic into the manufacture of products. These plastics are recyclable and do not contribute to global warming to such an extent as their petroleum based counterparts
- In 2005, Ricoh launched a multi-function digital copier made with plastics with 50% plant-based materials, increasing to 70% in 2008.
- In 2009 Ricoh developed colour toner using a unique polyester polymerization process which fuses at a lower temperature than its predecessor, resulting in energy efficiencies. It also yields more toner per tube resulting in less waste.
To find out more about how Ricoh’s eco-boards:
Visit http://www.ricoh.com/about/company/promotions/eco-billboards/ for more about eco-boards worldwide.
Find out about Ricoh’s Total Green Office Solutions that help businesses to reduce the impact they have on the environment, including sustainability consultancy, eco-technology and certified pre-owned equipment.